Morganville, NJ. – Aurora Multimedia announced today the installation of a new production line at its Morganville, NJ facility. The new surface mount, robotic assembly system has a capacity of populating circuit boards at a rate of 20,000 parts per hour, and is due to begin operation February 1, 2007. As demand increases, the build-rate can double to 40,000 parts per hour.

In keeping with its “Made in USA” standards, the company decided to install the new production line in New Jersey. When asked why Aurora continues to manufacture in the US while most competitors are moving off-shore, Aurora’s CEO, Paul Harris, said, “Without a doubt we want to support our local economy, and manufacturing here allows us to maintain very tight control over quality.” Another factor in the decision was Aurora’s very active custom product and OEM business. As an R&D-oriented company, Aurora develops many products that require rapid design and production. The local facility will be used to rapidly assemble production prototypes and short-run orders.

Unlike much of America’s aging manufacturing infrastructure, the new Aurora facility is state-of-the-art, designed to meet the strict environmental standards of lead-free soldering process and overall RoHS compliance. The Restriction of Hazardous Substances Directive (RoHS) restricts the use of six hazardous materials in the manufacture of various types of electronic and electrical equipment. It is closely linked with the Waste Electrical and Electronic Equipment Directive (WEEE) 2002/96/EC which sets collection, recycling and recovery targets for electrical goods and is part of an initiative to solve the problem of huge amounts of toxic e-waste. While the wisdom and potential effectiveness of the RoHS directive is highly debatable, the worldwide requirement is not and manufacturers must comply.

The added production capacity is needed to keep pace with the company’s rapid growth. Rough numbers for 2006 show business growth of more than 120% over 2005, and the forecast for 2007 exceeds even that.