Morganville, NJ. – Aurora Multimedia recently announced an industry partner and certification program that seeks to foster the creativity of integrators, programmers, consultants, and manufacturers, in the creation of versatile tools for systems integration. Coined “Certifiably WACI” the program shares the light-hearted naming style of the Aurora product line, yet it is a very robust and serious program.

For dealers and consultants, the program is primarily about training and successful deployment of the WACI NX control system series. For software developers and manufacturers Certifiably WACI represents an opportunity to create new or value-added products for sale.
In an industry with hundreds of partner, affiliate, certification and other programs that serve members in many ways, Certifiably WACI stands apart from the rest. According to Andy Fliss, VP of Sales and Marketing for Aurora, “The wide-open nature of the WACI NX platform invites unbridled creativity on any scale. Everything from software for automatic GUI generators to video distribution plug-in modules can be created by Certifiably WACI Partners. There is virtually no limit to the marketplace that WACI creates, and this new program is where it begins.”
“What we’ve successfully created,” says Aurora Multimedia CEO, Paul Harris, “is a WACI-protected environment for our plug-in partners.” According to Harris, once an application or product is set up as Certifiably WACI, it will be hard-coded to a particular WACI, making piracy nearly impossible.
MediaCraft Labs, a California-based software developer, worked with Aurora Multimedia to create YIPI 2.0, a graphic user interface creator for WACI NX controllers. While Aurora provides this solution free to US dealers, MediaCraft will market multilingual versions of this software outside the US. According to Goro Kosaka, President of Media Craft, “The entire design of WACI is ideal for harnessing the talent of our programmers, so we can create truly effective applications. We will be involved in everyday programming of WACI systems, and also creating in-depth applications for specific applications.”
By “in-depth applications” Kosaka refers to powerful concepts such as an application for CE Pro retailers that ties demonstration kiosks directly to sales order accounting systems. Not only would WACI control the products being demonstrated, but once the customer has decided on the correct system combinations, a sales order could be generated from the demo. If a WACI NX is part of the sale, then the application could be designed to automatically create a GUI. It’s this manner of unconventional thinking that allows the industry to get the most out of WACI, an open architecture, non-platform specific, non-proprietary control system.