In a move to better service its customers, Aurora Multimedia announces that it has signed on Anew Communications Technology, Inc. (Anew C.T.) as an independent manufacturer’s representative. Under the agreement, Anew C.T. will promote and sell Aurora’s entire product line throughout the Western U.S. In addition, Aurora recently signed on Rep-Presents to service accounts in the Midwest, and Lex Lawson Associates to represent the company in the South.
Anew C.T. is a sales and marketing independent manufacturer representative concentrating on the pro A/V and digital signage markets. The company was founded in 1999 and covers the Western U.S., with offices in Colorado, Arizona, Southern California, Northern California, and the Pacific Northwest. Anew C.T.’s focus is to help manufacturers with sales and training of dealers and integrators in its territories, as well as work with its dealers/integrators with product solution demonstrations to their customers.
“At Anew C.T., we pride ourselves on representing the most technically innovative and highest quality A/V equipment available, and our Aurora Multimedia offering is certainly no exception,” said Nelson Brugh, president and CEO of Anew C.T. and Certified Technology Specialist (CTS®). “For our customers in a wide range of markets, this means greater access to a highly diversified product line, from advanced IP-based control systems to A/V processors, to meet the needs of any application.”
This move follows recent agreements with Rep-Presents, which services Aurora’s customers throughout the Midwest with offices in Columbus, Ohio, Chicago, and St. Louis; and Lex Lawson Associates, which represents Aurora’s customers in the South through its office in Garland, Texas.
“As Aurora continues to penetrate new markets and establish itself as a leading provider of A/V solutions, it has become increasingly important to bolster our sales efforts in order to better service our customers,” said Paul Harris, Aurora Multimedia’s CEO. “The addition of Anew C.T. is instrumental to this goal, and the company will be a valuable asset in building our dealer base in the Western U.S. Combined with our recent partnerships with Rep-Presents and Lex Lawson Associates, Aurora has strong representation across the nation to provide our customers with greater access to our solutions and product education.”