Paul Harris, CEO of Aurora Multimedia, was recently featured on the Shift & Thrive podcast, where he discussed the keys to driving innovation in today's competitive market. Harris highlighted the need for companies to not just follow industry trends but to pioneer new ideas that add value to their products. "It's not just about staying competitive—it's about being innovative and determining whether you're in a price competition or value competition," he explained.
The episode offers valuable insights for businesses looking to differentiate themselves through creative strategies. See a clip from the episode here!
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About Aurora Multimedia:
Aurora Multimedia products incorporate state-of-the-art technologies that surpass typical specifications and features. From the introduction of the industry’s first non-proprietary, Web-standards-based IP control systems and touch panels, to today’s advanced HDBaseT™, SDVoE™, and IPBaseT® video distribution solutions – has made Aurora a dominant force in the AV industry. Advanced AV processors with scaling, multi-image rotation, and dual/quad display processing only add to our highly adaptive, diversified product line. Aurora provides solutions for a variety of global markets, including government, education, security, hospitality, corporate, and house of worship. www.auroramm.com